What Is Retargeting?
Retargeting ads are the display ads you see when browsing the internet. These ads can be programmed to follow interested prospects as they surf the web using a technique known as retargeting. A script placed in the footer of your website anonymously places "cookies" in the browsers of those who visit your website or landing page. Retargeting ads are then displayed to your potential customers as they visit other websites.
Why Retargeting Is Effective
Not all prospects that visit your landing page will take action. When a prospect with your site's cookie loads a web page while browsing on the internet, they get served your ad. Retargeting ads bring them back for another chance by keeping your brand front and center. You get additional exposure for your brand and increased conversion rates on the web. This means more sales!