A New Era for Printing and Direct Mail in Houston, TX

The coming together of two industry titans, Houston-based commercial printing company Absolute Color Ltd., is excited to announce their merger with PremierIMS, a full-service printing, mailing, and direct mail marketing company.
The merger will allow Absolute Color to expand its services to a much greater audience for commercial printing and high-impact direct mail marketing to the Gulf Coast region and to compete on a national level. Absolute Color’s owners, Hugh and Christy Nguyen, have continued to incorporate industry-leading technology and to provide turn-key solutions for their valued customers. As they merge with PremierIMS, Absolute Color has yet again paved the way for the future of printing and direct mail marketing. Together, these juggernauts bring over 100+ years of experience in their respective industries.

Norm Pegram founded International Mailing Systems, Inc. (IMS) in 1981, and later purchased The Premier Company in 2008 to establish himself as the “Yoda of Mailing”. From that purchase, PremierIMS was formed. Thereafter, Pegram added more services and talent to his portfolio when he merged with Service, Inc. Visual Communications and partnered with Geno Baiamonte. Together they sought to further expand their direct marketing and mailing industry. In 2012, they continued their vision with the purchase of their biggest competitor, National Mail Advertising. Today, Pegram continues to teach direct mail marketing courses at the University of Houston and has worked to create an outstanding legacy for future generations of mailers and direct marketers in his beloved industry.

Hugh and Christy Nguyen established Absolute Color Ltd. in 2002 and has since outgrown their two production facilities. With their insatiable appetite for high volume printing, they intend to expand upon the services they offer. The merger with PremierIMS was the perfect solution. The company will utilize the massive 80,000 + square foot facility on 8.5 acres to house all of Absolute Color’s production equipment with room for additional presses and digital expansion to fulfill the demands of their clients.

Post-merger, with the combined knowledge and expertise of these two industry icons, Absolute Color Mailplex will continue to add cutting-edge printing technologies and innovative direct mail solutions for their clients. Effective immediately, Absolute Color Ltd. will initiate the transition into Absolute Color Mailplex expected to be complete by Summer 2019.

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