Full House!

The August 3rd Informed Delivery Lunch & Learn was a great success! We are thrilled that we could provide an opportunity for marketers across Houston to come together and learn about the latest USPS digital mail service. Houston Postmaster Chenise LeDoux’s opening remarks were positive for the postal industry. She revealed Houston is one of the top 10 markets in the nation with a high rate of consistent of on-time deliveries for time sensitive packages and mail.

Carrie Bornitz, USPS Product Development Specialist, flew in from North Dakota to conduct the Informed Delivery presentation. She did an awesome job explaining how Informed Delivery works and how marketers can take advantage of the digital mail service.

Informed Delivery is a free notification service that provides residential consumers with a daily digital preview of their household’s mail. The feature also ensures that everyone in the household sees the mail each day, not just the person that retrieves the mail from the mailbox. Mailers can benefit from participating in Informed Delivery campaigns, providing an unprecedented opportunity to engage consumers and expand their marketing reach through synchronized direct mail and digital campaigns that allow users to take immediate action on a mail piece.

Due to the overwhelming response, we have a second Informed Delivery Lunch & Learn event scheduled for August 17th.