Variable Data Printing (VDP) is a database-driven personalization of marketing materials that make each piece look as if it’s been personalized for an individual. Create customized messages, varying offers or price points, and tailor-made art or images. Personalization of messages creates a more focused and relevant marketing piece that improves return on investment and response rates.
Our Xerox digital presses allow you to:
- Economically print smaller quantities
- Easily tailor unique offers to recipients
- Customize data, images and special offers
- Incorporate personalized URLs (PURLs) and tracking phone numbers