Direct Mail Works!
Here’s just a few examples how Direct Mail has helped our customer’s business growth…
ETHAN ALLEN
This 8.5″ x 11″ trifold self-mailer was one of the most successful direct mail pieces Ethan Allen has ever done! Their return on investment was way beyond anything they were anticipating. With response rates as high as this campaign produced, they have been believers in how effective direct mail can be. So much so, they are participating in consistant campaigns where in the past they may not have.
Education Case-Study
A Community College sent a recruitment campaign out to 20,000 addresses three times for a total of 60,000 mailers. The average tuition per semester is $3,000. The campaign produced 1,020 new students for a response rate of 1.70%.
The total cost of the direct mail campaign was $30,600. The difference in Cost vs Return was $3,029,400.
That's an ROI (Return on Investment) of
9,800%!
Non Profit Case-Study
A Non Profit organization sent out their Annual Giving campaign for a total of 10,000 pieces. There were 3 different call-to-action triggers: Annual Donors Donations, 6-Month Inactive Donors Donations, and their Last Hope List Donations.
The Annual Donors Response Rate was 20% for $200,000 in donations.
The 6-Month Inactive Response Rate was 5% for $50,000 in donations.
The Last Hope List Response Rate was 1% for $10,000 in donations.
This one mailer raised a grand total of: $260,000 in donations!
Food & Beverage Case-Study
A Restaurant sent two coupon versions: Kids Eat Free, and Three Coupons. There were 20,000 per mailer sent. The results were very successful and consistent for their yearly call-to-action campaign.
Version 1 – Kids Eat Free had a response rate of 4% for an ROI of:
84.09% – Difference in Cost vs Return: $16,200
Version 2 – Three Coupons had a response rate of 6% for an ROI of:
140.91% – Difference in Cost vs Return: $21,200
Not Sure How to Get Started?
Let our dedicated team guide you every step of the way! Click the button below and watch as we work together to pave the path to success for you. Your journey to greatness starts here – let’s make it happen together!
Not Sure How to Get Started?
Let our dedicated team guide you every step of the way! Click the button below and watch as we work together to pave the path to success for you. Your journey to greatness starts here – let’s make it happen together!
